V Mall-Virtual Reality Shopping Experience Design 2016
Shopping is an essential part of contemporary society – a key function of our survival, co-existence and social interactivities, which is a field that has been dramatically changed over the decades.
Yet mobile technology has granted us more power to redefine the shopping behaviour. We live with technologies. This is the reality we live in; reality occurs in artificial environments just as reality is constructed from artificiality. What we perceive as reality is a culmination of subjective ideology, which inspired me to think about how can VR technology influence the shopping behaviour?
When we purchase a product. We are communicating with it. However, the increasing complexity of modern products makes the communication harder than ever. Therefore it is a chance that let VR shopping be a power station that can feed reality.
It is hyperreal, an idealised form of reality that can blend seamlessly into true reality.