Blot looks at how a new user experience of blood donation can lead to retention of potential new and repeat donors in Australia.
Blood levels are at an all time low worldwide. The World Health Organization estimates that if only 1% of the world’s population donates blood, it would be sufficient to cover basic needs of safe blood on a global scale. Unfortunately this is not the case. In Australia only one in 30 donate blood, but one in three people will require a blood transfusion in their lifetime.
Studies have shown that any negative experience during a blood donation has significant impact on the donors likelihood to become a repeat donor, even if a following experience was a positive one. This leads to a decrease in repeat blood donors.
The blot device is a new user experience in the form of product and system experience design, that combats stigmas associated with blood donation and resistance of potential new and repeat donors. This project challenged the current system, developing a more refined and streamline donation process.
Together the blot device and the app allow the donor to have a more active role and more control over their donation, which in turn will lead to a better user experience.