Vision Alpha is a vision of an enthusiast vehicle, set for the year 2030, that addresses the desires and requirements of the automotive enthusiasts of Generation Alpha (people born in the year 2010).
Vehicles with autonomous capabilities are being rapidly implemented and are proving to become more efficient than driver operated vehicles. However, the activity of driving will not simply be made redundant and forgotten once autonomous vehicles become market saturated. Whilst the introduction of the automobile has stopped most of us from using horses as a mode of transport, we still ride and use them for leisure and sport. In the future, we may no longer drive to travel from A to B but driving will be retained and focused as an activity for sport and leisure. Furthermore, driving is highly relevant to automotive enthusiasts of Generation Alpha as they have or will have developed their interest for cars through a time when the world is still largely occupied by driven and fossil-fuel powered cars.
This nine month research-led project explored the automotive culture of the past, today and future in order to understand the desires and requirements of the automotive enthusiasts of Generation Alpha. This vision is also developed around material technologies and manufacturing capabilities that are predicted to be available by the year 2030.