The world has widely known rattan for its usage in furniture. Rattan furniture has been popular in the western world since the early of the 19th century. The Indonesian government implemented policies to barricade the export of natural rattan raw material to buyers as an effort to encourage the growth of domestic rattan industry. Given this opportunity, comes the challenge of what to do next with rattan other than the well known usage for furniture?
In the big city, the notion of living a healthy lifestyle is indicated by the staggering uprising bicycle sales in the past few years. Although according to the data, Indonesia is third country in the world with the most rapid growth in bike sales. This of course proof that people are still going to buy bicycle in Indonesia for a couple years ahead.
UBR stands for urban bicycle rattan is answering to what extend rattan can be used for while filling the demand for true urban nature made bicycle either for everyday commuter or lifestyle.