Positioned at the intersection of communication design and semiotics, this research investigates the proposition of semiotic metamerism – the phenomenon of graphic signs that sequentially, yet simultaneously, communicate a multiplicity of uniquely different significations. The research engages with Charles Peirce’s sign theory to develop modes of propositional and diagrammatic reasoning about the sign in action, which are further extended through Zen thought and using Zen koans as the subject of semiotic experiments.
The exhibition, Design Semiotica, displays the graphic, interactive and diagrammatic modelling methods developed in the research to examine the sign as event. The research outcomes are presented as a semiotic schema of icons and symbols, one that allows for an encounter with the dynamic nature of graphic semiosis.
This exhibition comprises the practical component of Christopher Waller’s PhD research.
Congratulations to PhD candidate Christopher Waller on the success of his exhibition Design Semiotica at MADA Gallery.