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Monash Art Design & Architecture

PEGGY JACKSON

Peggy Jackson
Keto – Identity Design
2016

This identity design for Keto was a chance to create cohesion across the brand. They brand is targeted to professional ballet dancers so designing in their language is a must. The focus on the digital presence and website of the brand was key, as it is the main customer touch point.

www.peggyjackson.com
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Design that orientates around performance and art is what interests me most. Having worked in costume and wardrobe for television and dance, I was attracted graphic design for those worlds. I started a dancewear business, Keto, with my partner where I design the garment styles and prints as well as the identity. I enjoy projects where I can collaborate with other people such as creatively directing photo-shoots for Keto and thinking about the creative vision for the business as an entity. I also enjoy illustration.

Peggy Jackson
Keto – Identity Design
2016

The customers experience when they receive the product was also really important. You can view the brand online at www.ketodancewear.com or on social media. - instagram.com/ketodancewear

Peggy Jackson
Seafood Packaging – Water Colour Illustration
2016

Creating illustrations and the packaging design for this project was a joy! I took an existing product and re-designed it to incorporate illustrations. Crisp white paper that wraps the tin is sealed with a sticker, giving the impression of cleanliness and authenticity.

Peggy Jackson
Peggy Jackson
Take a Walk – Screen Prints
2016

For this series of works, I first started with a book -“50 Day Walks near Melbourne” (1979). The work is meant to be a reminder to keep calm and take a walk amongst nature when work is becoming too stressful.

Peggy Jackson

I was inspired by what I saw when I took one of the walks from the book, taking photographs and gathering things that would contribute to the end result. The process of screen printing initially tested my patience but in the end became therapeutic.

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