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Monash Art Design & Architecture

DARCIE JONGERIUS

Darcie Jongerius
Alfresco Branding
2016

This project involved creating an identity for a fictional company, that could be applied across multiple outputs. 'Alfresco' in a pre-packaged picnic company that aims to get people outdoors. Its pastel colour scheme is drawn from the outdoors, while the rounded, looping typography suggests freedom, leisure and relaxation. The patterns on the swing tags are inspired by shapes found in nature, and they are adapted to appear throughout the website.

Hello, my name is Darcie
I am a Communication Designer with a passion for well made books, beautiful identity and contemporary typography. In design, and life, I believe in simplicity and subtlety.

darciejongerius-designs.com
darcie.samantha.j@gmail.com
+61 409 175 963

Darcie Jongerius
Alfresco Branding
2016

This project involved creating an identity for a fictional company, that could be applied across multiple outputs. 'Alfresco' in a pre-packaged picnic company that aims to get people outdoors. Its pastel colour scheme is drawn from the outdoors, while the rounded, looping typography suggests freedom, leisure and relaxation. The patterns on the swing tags are inspired by shapes found in nature, and they are adapted to appear throughout the website.

Darcie Jongerius
Darcie Jongerius
KLOTTRA Annual Report
2016

THIS brief required the creation of an Annual Report with a strong identity that would reflect the client and their company goals. KLOTTRA is an international stationery company who are focusing on their internal work environment and their sustainability rating. In order to reflect their products; headings, imagery and logotypes have been created by hand and then vectorised. Data has been treated in a bright, organised manner, so as not to detract from the actual figures, while still being consistent with the rest of the layout.

Darcie Jongerius
Darcie Jongerius

Monash University
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