The project is an anti binge drinking campaign. It is a series of short animated films targeting young alcohol drinkers to inform and warn them of the very negative effects of binge drinking, the embarrassment and the physical hazards. Each animated film tells an unfortunate story relating to binge drinking that goes wrong.
A simplistic flat stylised design approach is used. These animated films are intended to present themselves in a modern way appealing to young audiences and are contrary to the realistic treatment commonly associated with this kind of public service campaign.