A packaging redesign of the existing Gillette Sensor Excel razor. Includes original ink illustrations, detailed typesetting, and matchbox style dielines. The inside of the package features appropriate cut outs and cladding to house the razor and extra blades appropriately.
Inspired by the retrograde barbershop aesthetic prolific amongst contemporary Melbourne men. Think "Captains of Industry", "The Drunken Barber", "Lords of the North" and of course classic Gillette packaging seen back in the day. Entered in the 2014 Southern Cross Packaging Awards.