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Monash Art Design & Architecture

NICOLE GU

Nicole Gu
LBD Museum
2014

Karl Lagerfeld said that ‘One is never over-dressed or underdressed with a Little Black Dress.’ The Little Black Dress (LBD) is a fashion piece for every woman, any body shape, any age and every occasion. The LBD Museum celebrates the 90 years history of the Little Black Dress.

Nicole Gu
LBD Museum
2014

With designing the logo of the museum, I thought about the iconic fashion celebrities wearing LBD in the history: Coco Chanel, who designed the first LBD in 1920s; Audrey Hepburn, wearing the iconic long Givenchy LBD in the film Breakfast at Tiffany’s; Twiggy, who leaded the fashion of mini LBD in 1960s. I illustrated the three ladies wearing different styles of Little Black Dress and combined them with some modern fonts to show my respect to the history of LBD. I kept the colour very minimum, only black and white, to show off the elegance of the museum.

Nicole Gu
Revintage Fashion
2014

Revintage is a fashion that recycles quality clothes, shoes, accessories from customers. Then they redesign them, give them a new life and resell them in store. This is very meaningful for reducing waste and environmental pollution.

I used a vintage font Bebas Neue and decorated it with lines to reflect the company name. I then put the company slogan under it to make the whole logo. To go with the logo, I illustrated two black and white vintage characters wearing very loud sunglasses. I believe the contraction between vintage and modern, monochrome and colorful will attract lots of young people and reflect the company’s spirit in a playful way.

Nicole Gu
Road Trip to Ayers Rock
2014

Road Trip to Ayers Rock is an interactive digital publication based on my own road trip experience from Melbourne to Uluru and my travel diary. This digital book records my experience and also gives its user essential information for road trip including preparing the car, how to plan the journey and what to bring to the trip.

Nicole Gu

The whole publication is based on some pale watercolour tones. The colours change from blue to orange, then red, to reflect the changing environment from south-east Australia to north-west. Pen sketched maps and small illustrations of tools and animals create the feeling of a travel journal. Although it is a digital book, the style still has a strong sense of craft feeling.

Nicole Gu

Monash University
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