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Monash Art Design & Architecture

TERRY CHEN

Terry Chen
Awareness
2013

This is a public awareness campaign. The aim is to raise awareness against global warming caused by air pollution, deforestation, lack of knowledge to recycling and green electricity. The main imagery expresses the idea that we are the representative of our planet earth but our actions are the main cause of the destruction of the planet.

I am Terry C. I often don’t see myself as a designer or photographer, because I see my sources of inspiration and my method of production to be design and photography, and that they are the tools to make my creativity become reality. What I love about design is how I can study people and research for something I have no idea about at the start, but at the end of the design solution, I will have all the knowledge of that area of expertise. It is exciting to receive a new brief knowing that I will receive just as much reward and outcome as the client whose receiving my design solution. Photography is my all time love and passion, I have chosen to do design as my career because I love photography too much to be told what to do with my camera; but I love to use my photography skills to enhance the look of my design and to tell a story through my design. My creativity side could not exist without either photography or design; they are both equally important as my sources of inspiration.

www.terryatc.com
terryc.design@hotmail.com

Terry Chen
Awareness
2013

Terry Chen
Forced Perspective
2012

This is a series of experimental photography based on a technique called forced perspective. The images are not digitally manipulated in any way; they are simply taken in a way that force the viewer to see it from a certain point of view or orientation.

Terry Chen
Identity Self Portrait
2012

This is a photography project that I did based on my own identity. I have taken a series of photographs that reflect my past, childhood, career, future, culture and confrontation of reality. Each photo has multiples of myself that are doing the same thing except for that unique one that stands out to be different. I see myself today as the one that chose to be different; not for the sake of being different, but to be able to find my real self.

Terry Chen
Identity
2013

This is an Identity project for a Museum of Light. The pattern and use of heavy black is to simulate the light properties and qualities. The business card is designed so that the user can interact with it and look through the inner side of the card to reveal the information inside; it can also be used for gift cards and promotions. The envelope is designed similarly to the business card, where a letter or invitations can be placed inside.

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