CONTROLLING YOUR ALLERGIES was inspired through presenting complex information in an accessible way. The aim was to take the currently dense nutritional information from McDonalds and design a set of communication pieces to help people control their allergies. A mobile app, in store poster and ad shell were created.
Matthew’s direction in the creative industry is based largely on his passion for smart and clever communication. Matthew will be doing everything in his power to secure an Art Directing position post completion of his studies. During his final year, Matthew has been interning three days a week in an assistant Art Directing position whilst also undertaking the Ignition Program run by the Melbourne Advertising & Design Club.
Matthew Toebelmann has been awarded the "Monash Advertising Design Award" in Visual Communication at the 2013 MADA Now exhibition.
Controlling Your Allergies
STAY FRESH was a promotional poster to turn a mundane, everyday object into something contemporary and exciting. By playing with words and applying some creative photography, STAY FRESH was born.
Starving in Silence
STARVING IN SILENCE was a campaign solely created to highlight and inform the public about a largely unknown problem in Australian society, hunger. Working with information and statistics through Food Bank Australia, I was able to convey these statistics and facts though a series of advertisement's created specifically for different environments.