In a profession that finds itself in decline, architects need to ensure they remain relevant through the clear communication of their ideas. The world’s most well known architect Frank Gehry has recently told the media “98% of everything that is built and designed today is pure shit. There’s no sense of design, no respect for humanity or for anything else.”
One of the reasons behind such a comment is the lack of accessible communication of architecture. Too often architectural concepts are over intellectualised or their communication simply forgotten. This makes it hard for a variety of audiences to understand their true intention. Many architectural outcomes do have relevant concepts and address social issues however most are poorly communicated.
In response, this studio will analyse strong and poor examples of how architectural ideas are explored and communicated in and beyond the medium of building. Students will choose a culture as a base to generate their own concepts, which will explore both communication and community. As a final outcome each student will produce a multi-media representation of their concept that communicates to multiple audiences including those outside of the architecture profession.